Amstel Quartet: new image, one name
August 2006. The Amstel Saxophone Quartet or ASQ changed its name to Amstel Quartet. To introduce its new name the ensemble started its gratisbach.nl gratisminimal.nl and freebeethoven.com campain.
The Amstel Quartet offers free mp3's of composed music on the internet mainly for people who aren't used to listening to classical music: visit freebeethoven.com, gratisminimal.nl or gratisbach.nl. Here the quartet shows that there is great diversity within classical music. The four saxophonists want to attract a bigger audience by making clear that there's something for everyone in the music of the quartet. Through a poster and flyer campain that will be launched just before the annual Uitmarkt Festival in Amsterdam the audience will be informed about the three websites.
The new Amstel Quartet style as well as the campain itself were designed by Artmiks, Amsterdam